// insights

Insights

Growth marketing, AI, paid media and measurement. Page 9 of 11.

Keep following the signal.

Earlier notes on the decisions behind marketing, search and AI. Use the guide for a starting point, or explore the articles in this part of the archive.

Explore this page
On this pageStart with a question

Three useful places to begin, depending on the decision in front of you.

Independent by designinsights
SEO for Long B2B Sales Cycles
7 min read

SEO for Long B2B Sales Cycles

B2B SEO for long sales cycles is not about ranking. It is about influencing a buying committee over many months. Here is how to run search for the long sale.

SEOMarketing Strategy
read ›
Answering the Questions Behind the Query
7 min read

Answering the Questions Behind the Query

Question-based content wins search and AI answers alike. A practitioner's method for building pages around the real questions a topic raises and the follow-ups.

ContentSEOAI Search
read ›
Winning SERP Features Without Losing the Click
7 min read

Winning SERP Features Without Losing the Click

SERP features turned the results page into a layout you compete inside. A practitioner's guide to which features to chase and which ones to defend against.

SEOGenerative SearchSERP Features
read ›
Keyword Cannibalization: When Your Pages Compete With Each Other
7 min read

Keyword Cannibalization: When Your Pages Compete With Each Other

Keyword cannibalization splits your authority and confuses intent. A practitioner's guide to finding the pages competing with each other and fixing them.

SEOContent
read ›
Information Architecture as an SEO Discipline
7 min read

Information Architecture as an SEO Discipline

Information architecture is a ranking decision, not just a UX choice. How to structure taxonomy so people and machines both understand what you are about.

SEOMarketing StrategyContent Strategy
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Canonical Tags and the Duplicate Content You Did Not Know You Had
7 min read

Canonical Tags and the Duplicate Content You Did Not Know You Had

Canonical tags consolidate ranking signals instead of splitting them across duplicates. A practitioner's guide to finding accidental duplication and the fix.

Technical SEOSEO
read ›
Robots.txt and the Art of Crawl Control
7 min read

Robots.txt and the Art of Crawl Control

Use robots.txt for clear crawling instructions, distinguish search from training bots, and understand why private pages need real access controls.

Technical SEOSEO
read ›
Sitemaps at Scale: The Index Signal Most Teams Waste
7 min read

Sitemaps at Scale: The Index Signal Most Teams Waste

XML sitemaps are a curated statement of what matters, not a URL dump. A practitioner's playbook for running them as an indexing and diagnostics tool at scale.

Technical SEOIndexingSEO
read ›
JavaScript SEO: Making Sure Machines See What Users See
7 min read

JavaScript SEO: Making Sure Machines See What Users See

JavaScript SEO is where modern sites quietly lose visibility. A field guide to making crawlers and answer engines see exactly what your real users see.

Technical SEOSEOJavaScript
read ›

// contact

Open a channel

Not taking on new clients right now, focused on the work in front of me. The best way to connect is LinkedIn, or a warm introduction from someone I already work with.

Carroll Consulting is the business entity behind my independent work.

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