// insights

Insights

Growth marketing, AI, paid media and measurement. Page 4 of 11.

Keep following the signal.

Earlier notes on the decisions behind marketing, search and AI. Use the guide for a starting point, or explore the articles in this part of the archive.

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On this pageStart with a question

Three useful places to begin, depending on the decision in front of you.

Independent by designinsights
Entity-Based SEO: Optimizing for Things, Not Strings
7 min read

Entity-Based SEO: Optimizing for Things, Not Strings

Entity-based SEO optimizes for things, not strings. Learn how knowledge graphs, disambiguation, and entity clarity beat keyword matching in AI-era search.

SEOContentAI
read ›
Technical SEO That Still Moves the Needle
7 min read

Technical SEO That Still Moves the Needle

Most technical SEO is busywork. Here are the handful of technical SEO fixes that actually change outcomes, and the audit list of items safe to ignore.

SEOTechnical SEO
read ›
Content Pruning: Why Deleting Pages Can Grow Traffic
7 min read

Content Pruning: Why Deleting Pages Can Grow Traffic

Content pruning grows organic traffic by removing dead pages that dilute authority. How to audit, decide keep or kill, and concentrate a site's strength.

SEOContentMarketing Strategy
read ›
The Enterprise SEO Operating Model
8 min read

The Enterprise SEO Operating Model

An enterprise SEO operating model embeds search into product and engineering so it scales past one expert. Org design, governance, and execution that hold up.

SEOOperationsMarketing Strategy
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Topical Authority and the Hub-and-Spoke Model
8 min read

Topical Authority and the Hub-and-Spoke Model

Topical authority is built with a hub-and-spoke architecture: pillar pages and clusters that prove depth. How to design and link it so a site ranks well.

SEOContentMarketing Strategy
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E-E-A-T in Practice: Proving Experience at Scale
8 min read

E-E-A-T in Practice: Proving Experience at Scale

E-E-A-T is operational, not abstract. How to prove experience, expertise, authorship, and trust signals across a large site so humans and AI both believe you.

SEOContentAI
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Schema Markup: The Translation Layer for Machines
8 min read

Schema Markup: The Translation Layer for Machines

Schema markup is the translation layer that tells machines what content means. Which structured data types matter, how to deploy them, how to keep them valid.

SEOTechnical SEOAI
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Core Web Vitals and the Business Case for Speed
7 min read

Core Web Vitals and the Business Case for Speed

Core Web Vitals tie page speed to revenue. Learn which performance fixes to make first, how to build the business case, and how to prove the payback.

SEOTechnical SEOCRO
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International SEO: Hreflang, Localization, and Global Expansion
8 min read

International SEO: Hreflang, Localization, and Global Expansion

International SEO done right means clean hreflang, real localization over translation, and a market architecture that scales. A practitioner's playbook.

SEOTechnical SEOMarketing Strategy
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Open a channel

Not taking on new clients right now, focused on the work in front of me. The best way to connect is LinkedIn, or a warm introduction from someone I already work with.

Carroll Consulting is the business entity behind my independent work.

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