// insights

Insights

Growth marketing, AI, paid media and measurement. Page 6 of 11.

Keep following the signal.

Earlier notes on the decisions behind marketing, search and AI. Use the guide for a starting point, or explore the articles in this part of the archive.

Explore this page
On this pageStart with a question

Three useful places to begin, depending on the decision in front of you.

Independent by designinsights
The SEO Audit That Finds the 20% That Matters
8 min read

The SEO Audit That Finds the 20% That Matters

A prioritized SEO audit that surfaces the few high-leverage fixes instead of a 200-item list. The framework, the order of operations, and a checklist.

SEOTechnical SEOMarketing Strategy
read ›
Conversion Rate Optimization for Organic Traffic
8 min read

Conversion Rate Optimization for Organic Traffic

Conversion rate optimization for organic traffic turns hard-won search visits into outcomes. The intent-matching framework, the tests that matter, and a checklist.

CROSEOAnalytics
read ›
Digital PR and the Link-Earning Flywheel
8 min read

Digital PR and the Link-Earning Flywheel

Digital PR earns links and citations through stories worth covering, not by begging. The flywheel, the story types that work, and a checklist to build it.

SEOContentMarketing Strategy
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Brand Search: The Most Undervalued SEO Metric
8 min read

Brand Search: The Most Undervalued SEO Metric

Brand search is the truest signal of marketing health, the one number that survives algorithm changes and AI answers. Why it matters and how to grow it on purpose.

SEOAnalyticsMarketing Strategy
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Site Migrations Without Losing Your Rankings
9 min read

Site Migrations Without Losing Your Rankings

Site migration SEO is where organic equity quietly dies. This is the playbook that protects rankings and traffic through replatforms, redesigns, and domain moves.

SEOTechnical SEO
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The Role of SEO in a Zero-Click World
9 min read

The Role of SEO in a Zero-Click World

Zero-click search means most queries never produce a click. Here is what SEO becomes when the answer is the destination, and how to stay visible and earn demand anyway.

SEOAIGenerative Search
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Marketing Leadership: Leading Technical and Creative Teams
8 min read

Marketing Leadership: Leading Technical and Creative Teams

Marketing leadership means managing analysts, engineers, and creatives who think in different languages. Here is how to lead across the technical-creative divide without losing either side.

OperationsMarketing Strategy
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Forecasting SEO: Modeling Traffic and Revenue for the C-Suite
9 min read

Forecasting SEO: Modeling Traffic and Revenue for the C-Suite

SEO forecasting is how you turn organic search into a number the C-suite will fund. Build defensible traffic and revenue models executives believe, with ranges, not fantasy.

SEOAnalyticsMarketing Strategy
read ›
Voice and Visual Search: Optimizing Beyond Text
7 min read

Voice and Visual Search: Optimizing Beyond Text

Visual search and voice are quietly reshaping discovery. A practitioner's playbook for optimizing image, camera, and spoken queries beyond traditional text SEO.

SEOAITechnical SEO
read ›

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Open a channel

Not taking on new clients right now, focused on the work in front of me. The best way to connect is LinkedIn, or a warm introduction from someone I already work with.

Carroll Consulting is the business entity behind my independent work.

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