// insights

Insights

Growth marketing, AI, paid media and measurement. Page 10 of 11.

Keep following the signal.

Earlier notes on the decisions behind marketing, search and AI. Use the guide for a starting point, or explore the articles in this part of the archive.

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On this pageStart with a question

Three useful places to begin, depending on the decision in front of you.

Independent by designinsights
Taming Faceted Navigation Before It Buries Your Catalog
7 min read

Taming Faceted Navigation Before It Buries Your Catalog

Faceted navigation silently spawns millions of thin, near duplicate URLs. A practitioner's system for deciding what stays indexable and taming the rest.

Technical SEOEcommerce
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What Server Logs Reveal That Analytics Cannot
7 min read

What Server Logs Reveal That Analytics Cannot

Log file analysis is the only ground truth for what crawlers actually do on your site. Here is how to read server logs and turn them into crawl decisions.

Technical SEOSEOAnalytics
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Winning Google Discover and the Feed
7 min read

Winning Google Discover and the Feed

Google Discover sends traffic to content nobody searched for. How to earn no-query, interest-driven visibility in the feed without resorting to cheap clickbait.

ContentSEO
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Paid and Organic Search: Running Them as One System
7 min read

Paid and Organic Search: Running Them as One System

Run paid and organic search as one system and they compound. Run them as silos and they waste budget and cannibalize each other. Here is how to coordinate both.

Marketing StrategyAnalytics
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App Store Optimization: SEO for the Store Shelf
7 min read

App Store Optimization: SEO for the Store Shelf

App store optimization is SEO for a search engine most teams ignore. A practitioner's playbook for ranking and converting on the shelf that owns discovery.

SEOMarketing Strategy
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UGC, Forums, and the Rise of Community in Search
7 min read

UGC, Forums, and the Rise of Community in Search

User-generated content and forums now shape search and answer engines. How brands earn a real place in the conversation without astroturfing or faking it.

ContentSEO
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Author Authority: Building the People Behind Your Content
7 min read

Author Authority: Building the People Behind Your Content

Author authority is how machines decide whose expertise to trust. A practitioner's playbook for building author entities and proving the people behind bylines.

ContentSEO
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The First 90 Days on a New SEO Program
7 min read

The First 90 Days on a New SEO Program

The first 90 days on a new SEO program decide whether you earn trust or get sidelined. A week by week plan for the audit, quick wins, and a funded roadmap.

Marketing StrategyOperations
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How to Budget for SEO, and Defend It
7 min read

How to Budget for SEO, and Defend It

An SEO budget wins funding when you frame it as an investment with a return, not as overhead. How to build a budget that leadership will fund and protect.

Marketing StrategyOperations
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Carroll Consulting is the business entity behind my independent work.

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