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Insights

Weekly notes on marketing, SEO, and AI. Numbers over noise, no hype.

8 min read

Generative Engine Optimization (GEO): How to Stay Visible When AI Answers the Question

Generative engine optimization is how brands stay visible when AI Overviews, ChatGPT, and Perplexity answer queries directly. Tactics, a framework, a checklist.

SEOAIGenerative SearchMarketing Strategy
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7 min read

AI Overviews and the New Click Economy

AI Overviews answer queries inline, reshaping the click economy. Here is how brands earn presence, citations, and qualified clicks when Google answers first.

SEOAIGenerative Search
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7 min read

Local SEO at Scale: Lessons From Running 100-Client Programs

Local SEO at scale is a systems problem, not a tactics problem. Templates, QA, and governance for managing local search across many locations and clients.

SEOLocal SEOOperations
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7 min read

Measuring SEO When the Clicks Fall

Measuring SEO by clicks alone now hides your real influence. Build a new scoreboard: impressions, citations, branded search, and assisted conversions.

SEOAnalyticsAI
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7 min read

Entity-Based SEO: Optimizing for Things, Not Strings

Entity-based SEO optimizes for things, not strings. Learn how knowledge graphs, disambiguation, and entity clarity beat keyword matching in AI-era search.

SEOContentAI
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7 min read

Technical SEO That Still Moves the Needle

Most technical SEO is busywork. Here are the handful of technical SEO fixes that actually change outcomes, and the audit list of items safe to ignore.

SEOTechnical SEO
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7 min read

Content Pruning: Why Deleting Pages Can Grow Traffic

Content pruning grows organic traffic by removing dead pages that dilute authority. How to audit, decide keep or kill, and concentrate a site's strength.

SEOContentMarketing Strategy
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8 min read

The Enterprise SEO Operating Model

An enterprise SEO operating model embeds search into product and engineering so it scales past one expert. Org design, governance, and execution that hold up.

SEOOperationsMarketing Strategy
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8 min read

Topical Authority and the Hub-and-Spoke Model

Topical authority is built with a hub-and-spoke architecture: pillar pages and clusters that prove depth. How to design and link it so a site ranks well.

SEOContentMarketing Strategy
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Open a channel

Not taking on new clients right now, focused on the work in front of me. The best way to connect is LinkedIn, or a warm introduction from someone I already work with.

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