// insights

Insights

Growth marketing, AI, paid media and measurement. Page 5 of 11.

Keep following the signal.

Earlier notes on the decisions behind marketing, search and AI. Use the guide for a starting point, or explore the articles in this part of the archive.

Explore this page
On this pageStart with a question

Three useful places to begin, depending on the decision in front of you.

Independent by designinsights
Programmatic SEO Without the Spam
8 min read

Programmatic SEO Without the Spam

Programmatic SEO can scale thousands of valuable pages or flood the web with doorway spam. Here is how to build pages at scale that earn their place.

SEOContentTechnical SEO
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The Death of the Keyword (and What Replaced It)
7 min read

The Death of the Keyword (and What Replaced It)

The keyword is dead and search intent replaced it. How entities, topics, and the real job behind a query changed the way modern SEO research is done.

SEOContentAI
read ›
Search Intent and the Job to Be Done
8 min read

Search Intent and the Job to Be Done

Search intent is the job behind a query. Map content to what the searcher is hiring it to do, and you build pages that convert, not just pages that rank.

SEOContentMarketing Strategy
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Internal Linking as a Growth Lever
7 min read

Internal Linking as a Growth Lever

Internal linking is one of the highest-leverage, lowest-cost moves in SEO. Here is how to use it to pass authority, signal structure, and grow traffic.

SEOContentTechnical SEO
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A Marketing Analytics Stack Executives Trust
8 min read

A Marketing Analytics Stack Executives Trust

A marketing analytics stack executives trust is built on clean data, honest attribution, and metrics tied to revenue. Here is how to build one leaders act on.

AnalyticsOperationsMarketing Strategy
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Attribution in a Multi-Touch, AI-Mediated World
8 min read

Attribution in a Multi-Touch, AI-Mediated World

Marketing attribution is breaking as AI mediates discovery. Here is how to move past last-click and model assisted, branded, and AI-introduced demand honestly.

AnalyticsAIMarketing Strategy
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From SEO to GEO: A Transition Playbook
8 min read

From SEO to GEO: A Transition Playbook

A step-by-step generative engine optimization playbook for shifting from ranking to being retrieved and cited by AI, without abandoning the SEO that still works.

SEOAIGenerative Search
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AI Content: Where It Helps, Where It Hurts
8 min read

AI Content: Where It Helps, Where It Hurts

AI content can scale production or tank your quality. A practitioner's rules for using generative content where it helps and avoiding the places it hurts.

AIContentSEO
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The Content Brief That Actually Produces Rankings
8 min read

The Content Brief That Actually Produces Rankings

A content brief template that aligns writers, search intent, and entities so the page ranks and gets cited. The exact fields, the framework, the checklist.

ContentSEOOperations
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Not taking on new clients right now, focused on the work in front of me. The best way to connect is LinkedIn, or a warm introduction from someone I already work with.

Carroll Consulting is the business entity behind my independent work.

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