Independent consultancy / Detroit

CarrollConsulting

Marketing that moves the numbers. Operations that run themselves. Now building the software too. Strategy first, then it ships.

Independent consultancy. I run marketing and business operations end to end, and now build the software to match.

View the work Read the resume

NOT ACCEPTING NEW CLIENTS

Currently focused on existing work. Explore what I've built below.

// corpo netrunnerJC-2077
Illustrated Joseph Carroll as a friendly corpo netrunner, with brown hair, glasses, a goatee and a glowing holographic interface

Strategy / Operations / Software

Joseph Carroll

SPECIALTY
MARKETING · OPS · BUILD
EXPERIENCE
15+ YEARS / END TO END
DIRECTIVE
NUMBERS OVER NOISE
Uplink established / Independent by designExplore the track record
STRATEGY TO EXECUTIONMARKETING THAT CONVERTSOPERATIONS THAT SCALESHIPPED, NOT SLIDESBUILT, NOT BORROWEDNUMBERS OVER NOISESOFTWARE THAT RUNS THE BUSINESSHONEST OVER HYPE

// by the numbers

A track record, in figures

Fifteen-plus years moving real numbers for Fortune 500 and high-growth brands.

$750M
est. incremental revenue, General Motors
$2.4B+
revenue generated at Quicken Loans
$80M → $200M
monthly revenue scaled
6M+
qualified leads generated
500M+
website visits delivered
15+ yrs
marketing leadership
See the full case studies →

// brands whose numbers I've moved

General MotorsRocket MortgageQuicken LoansDentsuDigitasDeltaNissanInfinitiDowDaVita
An imagined netrunner studio overlooking a neon Detroit riverfront

// Independent by design

Strategy first.
Then it ships.

Numbers over noise. From the first question to the work that runs.

Explore the method

// capabilities

What I'm built for

One operator, end to end. The range below is not a wish list, it is what the work on this site is made of.

Marketing

01

Positioning, brand, and demand. Messaging that lands, offers that convert, and campaigns judged by what they actually move, not by vanity metrics.

positioningbrandfunnelsgrowth

Business Operations

02

The machine behind the brand: process, systems, and tooling so the day to day runs cleanly without the founder in every loop.

processsystemstoolingautomation

Software & Apps

03

Now building the tools too. Full-stack products on a modern stack (Next.js, Vercel, Supabase), shipped to real users and maintained, with data isolated at the database layer so one account can never see another's.

Next.jsSupabasePostgresfull-stack

Strategy & Launch

04

Concept to launched: name, brand, site, the operational plumbing, and the software underneath. End to end, by one operator who stays to run it.

zero-to-onebrandlaunchops

// the file

Where to start

02

Resume

The short version: what I do, what I've shipped, and how I work.

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03

Case Studies

The engagements, and the numbers that came out of them.

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04

Portfolio

The work itself, honestly labeled, with what I did on each.

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05

Ethos

How I work and why. The few stubborn beliefs the whole operation is built on.

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06

Insights

Weekly notes on marketing, SEO, and AI. Numbers over noise, no hype.

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07

The Method

Numbers Over Noise: how marketing becomes measured revenue, in five moves.

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// telemetry

Selected career results

40%+
client revenue growth, YoY
45%
digital performance lift, 3 yrs
350+
concurrent client programs
17
enterprise sites rebuilt

// latest insight

all insights ›
// From the field
6 min read

Cloudflare AI Crawler Defaults Just Flipped: The Access Decision You Did Not Make

The Cloudflare AI crawler defaults flipped on September 15: Training and Agent bots are now blocked on ad pages. Here is the access decision to make now.

read ›

// contact

Open a channel

Not taking on new clients right now, focused on the work in front of me. The best way to connect is LinkedIn, or a warm introduction from someone I already work with.

connect on linkedin ↗NOT ACCEPTING NEW CLIENTS