Growth Marketing
01Connect positioning, acquisition and retention to the growth the business needs. Set the strategy, align the channels and give the team a clear way to measure progress.
positioningbrandfunnelsgrowth
Joseph Carroll / Metro Detroit
JosephCarroll
Growth that moves the business. Operations that make the work flow. Intelligence that informs the decision. AI connected to the real business. Strategy first, then it ships.
I lead growth marketing and AI, connecting strategy, business intelligence and operations to measurable outcomes.
NOT ACCEPTING NEW CLIENTS
Carroll Consulting is the business entity behind my independent work.
// corpo netrunnerJC-2077
Joseph Carroll
- SPECIALTY
- GROWTH MARKETING · AI
- EXPERIENCE
- 15+ YEARS / END TO END
- DIRECTIVE
- NUMBERS OVER NOISE
Uplink established / Independent by designExplore the track record
STRATEGY TO EXECUTIONMARKETING THAT CONVERTSOPERATIONS THAT SCALESHIPPED, NOT SLIDESBUILT, NOT BORROWEDNUMBERS OVER NOISESOFTWARE THAT RUNS THE BUSINESSHONEST OVER HYPE
// by the numbers
A track record, in figures
Fifteen-plus years moving real numbers for Fortune 500 and high-growth brands.
$750M
est. incremental revenue, General Motors
$2.4B+
revenue generated at Quicken Loans
$80M → $200M
monthly revenue scaled
6M+
qualified leads generated
500M+
website visits delivered
15+ yrs
marketing leadership
// brands whose numbers I've moved
General MotorsRocket MortgageQuicken LoansDentsuDigitasDeltaNissanInfinitiDowDaVita
// capabilities
What I'm built for
One operator, end to end. The range below is not a wish list, it is what the work on this site is made of.
Business Operations
02The machine behind the brand: process, systems, and tooling so the day to day runs cleanly without the founder in every loop.
processsystemstoolingautomation
Business Intelligence
03Connect the data to the decision. Measurement, reporting and revenue modeling that make performance understandable, reveal the friction and help leadership decide what to do next.
measurementanalyticsforecastingdecisions
AI & Applied Technology
04Decide where AI can help, define what good looks like and guide it into everyday work. Roadmaps, workflows and software shaped around useful outcomes and human judgment.
AI strategyworkflowsproductfull-stack
// the file
Where to start
// telemetry
Selected career results
40%+
client revenue growth, YoY
45%
digital performance lift, 3 yrs
350+
concurrent client programs
17
enterprise sites rebuilt
// contact
Open a channel
Not taking on new clients right now, focused on the work in front of me. The best way to connect is LinkedIn, or a warm introduction from someone I already work with.
Carroll Consulting is the business entity behind my independent work.
connect on linkedin ↗NOT ACCEPTING NEW CLIENTS
