Growth marketing & AI · Metro Detroit

JosephCarroll

Growth that moves the business. Operations that make the work flow. Intelligence that informs the decision. AI connected to the real business. Strategy first, then it ships.

I lead growth marketing and AI, connecting strategy, business intelligence and operations to measurable outcomes.

Explore my experience Read the resume

NOT ACCEPTING NEW CLIENTS

Joseph Carroll smiling, wearing glasses and a black suit, against a neon Detroit skyline
Explore the track record
STRATEGY TO EXECUTIONMARKETING THAT CONVERTSOPERATIONS THAT SCALESHIPPED, NOT SLIDESBUILT, NOT BORROWEDNUMBERS OVER NOISESOFTWARE THAT RUNS THE BUSINESSHONEST OVER HYPE

Marketing measured in revenue

Fifteen-plus years moving real numbers for Fortune 500 and high-growth brands.

$750M
est. incremental revenue, General Motors
$2.4B+
revenue generated at Quicken Loans
$80M → $200M
monthly revenue scaled
6M+
qualified leads generated
500M+
website visits delivered
15+ yrs
marketing leadership
See the full case studies →

// brands whose numbers I've moved

General MotorsRocket MortgageQuicken LoansDentsuDigitasDeltaNissanInfinitiDowDaVita
An imagined future-Detroit workspace with mounted displays, a tactile workbench and a rainy riverfront view

Set the strategy.
Measure the result.

Five principles for connecting business objectives, useful measurement and accountable execution.

Explore the method

From growth strategy to everyday execution

Marketing, operations, intelligence and applied AI. The disciplines I connect to make the work deliver.

Growth Marketing

Connect positioning, acquisition and retention to the growth the business needs. Set the strategy, align the channels and give the team a clear way to measure progress.

positioning · brand · funnels · growth

Business Operations

The machine behind the brand: process, systems, and tooling so the day to day runs cleanly without the founder in every loop.

process · systems · tooling · automation

Business Intelligence

Connect the data to the decision. Measurement, reporting and revenue modeling that make performance understandable, reveal the friction and help leadership decide what to do next.

measurement · analytics · forecasting · decisions

AI & Applied Technology

Decide where AI can help, define what good looks like and guide it into everyday work. Roadmaps, workflows and software shaped around useful outcomes and human judgment.

AI strategy · workflows · product · full-stack

Explore the work and experience

Resume

The short version: what I do, what I've shipped, and how I work.

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Case Studies

The engagements, and the numbers that came out of them.

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Portfolio

The work itself, honestly labeled, with what I did on each.

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Ethos

How I work and why. The few stubborn beliefs the whole operation is built on.

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Insights

Growth marketing, AI, paid media and measurement. Researched Monday, Wednesday and Friday.

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The Method

Numbers Over Noise: how marketing becomes measured revenue, in five moves.

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// latest insight

all insights ›
8 min read

Google Reshuffles AI Search Links and Adds Paid-Search Priority Controls

Google changed where links appear inside AI Search and added channel priority and budget allocation controls in Ads. Both move placement; neither vendor shows outcome lift.

Read the article

Open a channel

Not taking on new clients right now, focused on the work in front of me. The best way to connect is LinkedIn, or a warm introduction from someone I already work with.

Carroll Consulting is the business entity behind my independent work.

Connect on LinkedIn

NOT ACCEPTING NEW CLIENTS