// resume

Resume

Growth marketing and AI leadership. More than fifteen years connecting marketing strategy to business results.

Metro Detroit

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Independent by designresume

// summary

Growth marketing and AI leader with 15+ years in marketing across Fortune 500 brands and high-growth companies. My work connects strategy, business intelligence and operations: programs scaled from $80M to $200M+ in monthly revenue, and an estimated $750M in incremental revenue for a single client. Today I lead growth marketing and AI across New Directions Aromatics and AFI-USA, alongside independent software and product work.

Explore the story behind the roles

// core competencies

Strategic Leadership

  • Revenue modeling & forecasting
  • C-suite advisory
  • Change management
  • Global market expansion
  • Vision execution at scale

Marketing Excellence

  • Enterprise SEO leadership
  • Generative search & AI marketing
  • Omnichannel strategy
  • Cross-channel campaigns
  • Conversion rate optimization

Operations, Intelligence & AI

  • Team development & mentorship
  • Cross-functional leadership
  • Budget management ($10M+)
  • Business intelligence & performance analytics
  • AI strategy & workflow integration
  • Product & software development

// experience

New Directions Aromatics

Aug 2026 – Present

Director of Growth Marketing & AI

  • Hold the same growth marketing and AI leadership remit across New Directions Aromatics and AFI-USA, connecting strategy, business intelligence and operations for both businesses.
  • Own the AI integration roadmap for marketing and revenue operations, embedding AI across content, search, and go-to-market workflows.
  • Drive revenue enablement across the combined organization, aligning marketing, sales, and data to a shared pipeline and metrics.

TurnKey Marketing

Jun 2025 – Aug 2026

Director of SEO, Local Search & Content Marketing

  • Led the organic search program plus content and local search across roughly 100 clients.
  • Owned technical and content SEO strategy end to end, aligned to brand and commercial goals.
  • Built and mentored SEO, content, and local search teams; partnered with product, UX, and engineering on site architecture.

Eyeful

Oct 2021 – May 2025

Group Director & Practice Lead, SEO & AI Marketing

  • Directed omnichannel strategy for 25+ mid-cap clients, driving 40%+ year-over-year revenue growth.
  • Built new multimedia content systems (video, podcast) that earned first-page Google rankings and opened new revenue streams.
  • Improved client retention 60% while leading cross-functional teams of 25+.

iProspect (Dentsu)

Jul 2018 – Oct 2021

Associate Director, Omnichannel Marketing Strategy

  • Drove an estimated $750M in incremental revenue for General Motors across 15+ owned web properties.
  • Delivered 500M+ website visits and a 45% lift in digital channel performance within three years.
  • Migrated 9 business-critical websites to modern CMS platforms with technical SEO built in.
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Digitas

Mar 2016 – Jul 2018

Manager, Search Engine Optimization

  • Drove 35 to 50% annual growth in qualified leads and sales for major enterprise clients.
  • Led the redesign and migration of 17 sites across a Fortune 500 portfolio (Dow Chemical, DaVita, Delta, Nissan, Infiniti).
  • Reallocated $450K+ of media spend to higher-performing initiatives, improving efficiency 30%.
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Search Optics

Oct 2014 – Mar 2016

Program Manager, Content Marketing

  • Grew managed department revenue 35%+ while supporting 350+ concurrent client engagements.
  • Led international service expansion into Brazil, Australia, and Mexico.

Quicken Loans (Rocket Mortgage)

May 2011 – Oct 2014

Program Lead, Search Engine Optimization

  • Scaled digital marketing revenue from $80M to $200M+ per month.
  • Generated 6M+ qualified leads driving $2.4B+ in revenue.
  • Built enterprise website and editorial content strategy across channels.
See the results in context

Borders

Jun 2010 – May 2011

SEO Specialist & Business Analyst

  • Captured the business and technical requirements that led to a complete redesign of Borders.com.
  • Built and distributed analytics and site performance dashboards to leadership, and acted on the SEO opportunities they surfaced.

// independent product work

full portfolio ›
  • Our Little Company

    Built the company’s public identity and website, and the projects gathered beneath it.

  • Chorzle

    Built and shipped end to end; live in daily family use.

  • Our Little Book

    Built and shipped end to end; live, with a self-correcting illustration pipeline and a real hardcover print path.

  • SOONG

    Conceived and built end to end: an independent project exploring public reasoning and a transparent, donation-funded treasury.

  • Ladon

    Conceived and built end to end: investment analysis software with explicit risk constraints and decision briefs.

// education

Eastern Michigan University

B.B.A., Computer Information Systems

2010

References available on request.

// contact

Open a channel

Not taking on new clients right now, focused on the work in front of me. The best way to connect is LinkedIn, or a warm introduction from someone I already work with.

Carroll Consulting is the business entity behind my independent work.

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