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// resume

Resume

Marketing leadership across Fortune 500 and high-growth brands. 15+ years. Now building software too.

Northville, Michigan

Download PDF ↓NOT ACCEPTING NEW CLIENTS

// summary

Marketing leader with 15+ years turning digital marketing into an engine of revenue growth for Fortune 500 brands and high-growth companies. A go-to advisor to C-suite executives, I have scaled programs from $80M to $200M+ in monthly revenue and driven an estimated $750M in incremental revenue for a single client. Equal parts strategy, technical depth, and execution, and these days I build the software to run it too.

// core competencies

Strategic Leadership

  • Revenue modeling & forecasting
  • C-suite advisory
  • Change management
  • Global market expansion
  • Vision execution at scale

Marketing Excellence

  • Enterprise SEO leadership
  • Generative search & AI marketing
  • Omnichannel strategy
  • Cross-channel campaigns
  • Conversion rate optimization

Operations & Growth

  • Team development & mentorship
  • Cross-functional leadership
  • Budget management ($10M+)
  • Performance analytics
  • Product & software development

// experience

TurnKey Marketing

Jun 2025 – Present

Director of SEO, Local Search & Content Marketing

  • Lead the organic search program plus content and local search across roughly 100 clients.
  • Own technical and content SEO strategy end to end, aligned to brand and commercial goals.
  • Build and mentor SEO, content, and local search teams; partner with product, UX, and engineering on site architecture.

Eyeful

Oct 2021 – May 2025

Group Director & Practice Lead, SEO & AI Marketing

  • Directed omnichannel strategy for 25+ mid-cap clients, driving 40%+ year-over-year revenue growth.
  • Built new multimedia content systems (video, podcast) that earned first-page Google rankings and opened new revenue streams.
  • Improved client retention 60% while leading cross-functional teams of 25+.

iProspect (Dentsu)

Jul 2018 – Oct 2021

Associate Director, Omnichannel Marketing Strategy

  • Drove an estimated $750M in incremental revenue for General Motors across 15+ international markets.
  • Delivered 500M+ website visits and a 45% lift in digital channel performance within three years.
  • Migrated 9 business-critical websites to modern CMS platforms with technical SEO built in.

Digitas

Mar 2016 – Jul 2018

Manager, Search Engine Optimization

  • Drove 35 to 50% annual growth in qualified leads and sales for major enterprise clients.
  • Led the redesign and migration of 17 sites across a Fortune 500 portfolio (Dow Chemical, DaVita, Delta, Nissan, Infiniti).
  • Reallocated $450K+ of media spend to higher-performing initiatives, improving efficiency 30%.

Search Optics

Oct 2014 – Mar 2016

Program Manager, Content Marketing

  • Grew managed department revenue 35%+ while supporting 350+ concurrent client engagements.
  • Led international service expansion into Brazil, Australia, and Mexico.

Quicken Loans (Rocket Mortgage)

May 2011 – Oct 2014

Program Lead, Search Engine Optimization

  • Scaled digital marketing revenue from $80M to $200M+ per month.
  • Generated 6M+ qualified leads driving $2.4B+ in revenue.
  • Built enterprise website and editorial content strategy across channels.

Borders

Jun 2010 – May 2011

SEO Specialist & Business Analyst

  • Captured the business and technical requirements that led to a complete redesign of Borders.com.
  • Built and distributed analytics and site performance dashboards to leadership, and acted on the SEO opportunities they surfaced.

// independent product work

full portfolio ›
  • Chorzle

    Built and shipped end to end; live in daily family use.

  • Our Little Book

    Built and shipped end to end; live, with a self-correcting illustration pipeline and a real hardcover print path.

// education

Eastern Michigan University

B.B.A., Computer Information Systems

2010

// community & service

NCE 345 HOA, Northville, Michigan

Board Member

Volunteer governance and operations for the homeowners association.

References available on request.

// contact

Open a channel

Not taking on new clients right now, focused on the work in front of me. The best way to connect is LinkedIn, or a warm introduction from someone I already work with.

connect on linkedin ↗NOT ACCEPTING NEW CLIENTS