01 // case study
General Motors
Omnichannel marketing strategy, iProspect (Dentsu), 2018 to 2021
Turned organic and omnichannel search into a measurable revenue engine for a global automotive brand across more than fifteen international markets.
$750M
estimated incremental revenue
500M+
website visits delivered
45%
lift in digital channel performance
// problem
A global automotive leader needed search to produce measurable revenue, not just traffic, across more than fifteen international markets, while keeping a sprawling portfolio of sites technically sound.
// approach
- ▸Built an omnichannel search strategy tied to revenue outcomes instead of rankings.
- ▸Migrated nine business critical websites to modern CMS platforms with technical SEO designed into the rebuild.
- ▸Aligned content and technical SEO across markets so wins compounded globally instead of fragmenting.
// result
An estimated $750M in incremental revenue, 500M+ website visits, and a 45% lift in digital channel performance within three years.
02 // case study
Quicken Loans, now Rocket Mortgage
Program Lead, Search Engine Optimization, 2011 to 2014
Scaled a mortgage lead engine from $80M to more than $200M in monthly revenue.
$80M → $200M
monthly revenue scaled
6M+
qualified leads generated
// problem
Scale organic acquisition for one of the largest mortgage lenders in the country without inflating cost per lead.
// approach
- ▸Built enterprise SEO and an editorial content strategy spanning every channel.
- ▸Engineered the site and the content system to compound qualified lead volume month over month.
// result
Monthly revenue scaled from $80M to more than $200M, on 6M+ qualified leads and $2.4B+ in revenue driven.
03 // case study
Fortune 500 portfolio
Manager, Search Engine Optimization, Digitas, 2016 to 2018
Drove organic growth and risk free migrations across a Fortune 500 client portfolio, including Dow, DaVita, Delta, Nissan, and Infiniti.
35 to 50%
annual growth in qualified leads and sales
17
sites migrated without losing rankings
30%
media efficiency gained
// problem
Multiple enterprise brands needed organic growth and major site migrations that could not afford to lose hard won search equity.
// approach
- ▸Led the redesign and migration of seventeen sites with technical SEO protecting equity through every cutover.
- ▸Reallocated more than $450K of media spend toward higher performing initiatives.
// result
35 to 50% annual growth in qualified leads and sales across the portfolio, seventeen clean migrations, and a 30% gain in media efficiency.
Results above were delivered across fifteen-plus years in senior in-house and agency roles, framed by the employer or client of record. The figures are the same ones on the resume.
