The words, without the fog.

Plain-language definitions for the tools and ideas you meet along the way. Follow a term into its practical guide.

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48 terms

Acceptance check: An observation that shows whether the intended behavior is present.See it in context
Agent: An AI system that can use tools and work through steps toward a goal.See it in context
Attribution: The rule or model assigning credit for an outcome to marketing interactions.See it in context
Authentication: Establishing who the caller is.See it in context
Authorization: Deciding what that caller may do to a particular resource.See it in context
Baseline: A documented observation of how the current workflow performs.See it in context
Cardinality: How many records on one side of a relationship can match records on the other.See it in context
Checkpoint: A known working version you can identify and return to.See it in context
Claim map: A list connecting material statements in a draft to their evidence.See it in context
Commit: A recorded checkpoint in the local repository history.See it in context
Context: The relevant facts, examples and constraints needed to make a good decision.See it in context
Decision owner: The person accountable for choosing and authorizing the next action.See it in context
Dependency: Work that cannot be completed until another output or decision exists.See it in context
Deployment: A built version of your project running at a host-provided address.See it in context
Diff: The changes between two versions of the project.See it in context
Dimension: A field used to group or filter observations, such as date, channel or product.See it in context
Environment variable: A configuration value supplied to a program by its environment.See it in context
Evidence ledger: A compact record of findings, their sources, calculations and limitations.See it in context
Grain: What one row represents, such as one order line or one campaign-day.See it in context
Handoff: A compact transfer of the task, evidence, output location and unresolved work.See it in context
Human in the loop: A specific person with a defined review or decision responsibility, not a vague promise of oversight.See it in context
Idempotent retry: Repeating an operation without duplicating its intended effect.See it in context
KPI: A key performance indicator with a defined calculation and decision-making purpose.See it in context
Local: The development version running in your own working environment.See it in context
Merge: Combine one line of development into another.See it in context
Message hypothesis: A reason you expect one message to be more useful or persuasive, which still needs testing.See it in context
Metric contract: An agreed definition and calculation rule for a measure.See it in context
Persistence: Keeping needed data beyond the lifetime of a process or deployment.See it in context
Persistent storage: Data storage designed to outlive a particular running application instance.See it in context
Pilot: A bounded trial that produces evidence for a decision.See it in context
Preview: A deployment intended to inspect a change before the main live site uses it.See it in context
Primary outcome: The main observable result the campaign is intended to create.See it in context
Production: The version intended for real visitors and live operation.See it in context
Pull request: A proposed change presented for comparison, discussion, and review.See it in context
Push: Send local commits to a remote repository.See it in context
Reconciliation: Checking that counts and totals agree with the source or have an explained difference.See it in context
Regression: Behavior that used to work and broke after a change.See it in context
Release blocker: A failure serious enough that the intended audience should not receive this version.See it in context
Reproduction: A repeatable sequence that demonstrates a specific failure.See it in context
RLS: Row Level Security: database policies that restrict access to individual rows.See it in context
Scope: The agreed work included in this version, together with relevant boundaries.See it in context
Service: A running component of an application, such as a web server or worker.See it in context
Source boundary: The agreed materials a draft may rely on, and whether new research is permitted.See it in context
Source of truth: The agreed place to find the current version of a fact, instruction or decision.See it in context
Stage: Select changes to include in the next commit.See it in context
Subagent: A helper started by a supported agent system for a bounded task.See it in context
Weighted rate: A rate calculated from summed numerators and denominators, such as total clicks divided by total impressions.See it in context
Worktree: A separate Git working directory associated with the same repository.See it in context