Meet Joe

Proud Father. Loving Husband. Career digital marketer.

What Marketing Means To Me

David Ogilvy, the father of modern marketing, wisely stated, “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” With the world so full of distractions & in-your-face ads, it is easy to forget that marketing serves a sole purpose—connecting needs with solutions. I believe that a simple, relatable, & informative message is the best way to reach people. Saying too much to a customer, or providing the wrong information, has the same impact as saying nothing at all.

My primary focus for the last fifteen years has been in search engine optimization (SEO) & omnichannel marketing—a specialization which directly connects a customer’s needs (search query) with a solution (your website). My career has grown around establishing my client’s websites as more effective & relatable digital destinations by implementing content strategies that connect with audiences & technical enhancements that help search engines understand what you have to say. This forces me to identify a website’s audience, what they want to see, & how they want to see it. My role as an omnichannel expert has allowed me to manage marketing campaigns which incorporate TV, radio, social media, direct mail, paid search, & custom content development. I work with each marketing channel to establish a unified message that positions my clients as the go-to destination to fulfill customer needs, when & how a customer wants to interact with them.

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Professional Career

Group Director, SEO & AI | Eyeful

October 2021 - May 2025

  • Led comprehensive omnichannel marketing strategies for 25+ mid-cap clients, driving measurable revenue growth across diverse industry sectors

  • Served as strategic advisor to C-level stakeholders, aligning integrated digital marketing initiatives

    with broader business objectives

  • Orchestrated cross-functional collaboration across multimedia teams to deliver holistic marketing

    services including strategic audits and premium client solutions

  • Developed and executed client revenue modeling strategies across multiple digital channels

  • Drove business growth through client acquisitions, cross-channel expansions, and integrated marketing solutions

  • Established and implemented technical, content, reporting, and client management frameworks across digital marketing channels

Associate Director, SEO & Omnichannel Marketing | iProspect

August 2018 - October 2021

  • Led Search Engine Optimization (SEO) & integrated digital marketing efforts for all General Motors web properties including Chevrolet.com, Buick.com, GMC.com, Cadillac.com, ACDelco.com, OnStar.com, etc.

  • Defined the strategic vision, execution, measurement, reporting, & adaptation of organic marketing efforts, resulting in an average 45% visit share for SEO across all GM web properties

  • Oversaw a customer-focused, education driven marketing strategy that has already resulted in an incremental 2 million+ monthly visits across GM web properties in the USA

  • Managed the global implementation of SEO, technical, & content best practices for GM websites, including Canada, Mexico, Europe, the Middle East, & Africa regions

  • Defined & directed optimizations against customer personas, targeted outcomes, & engagement metrics

  • Provided technical requirements & user stories to GM, & liaise with multiple agencies & developers for implementation within Adobe Experience Manager & other CMS platforms

  • Frequently communicated with executive leadership within General Motors, iProspect, & partner agencies to evangelize & advance the needs of SEO

  • Directly managed a team of nine marketing experts, ranging from entry level to experienced industry veterans

Marketing Manager, SEO | Digitas

March 2016 - July 2018

  • Responsible for all Search Engine Optimization (SEO) efforts for Dow Chemical

  • Developed & executed the strategic vision, content plan, & technical business requirements for dow.com and affiliated websites

  • Migrated 15+ digital properties into a unified dow.com experience

  • Increased organic search visitation & engagement of dow.com by over 35% each year

  • Worked with other marketing managers to create spend efficiencies within paid media

  • Developed, presented, & distributed monthly analytics dashboards

  • Supported the SEO strategy & execution for Nissan, Infiniti, DaVita Medical Group, & other clients

Content Marketing Program Manager | Search Optics

October 2014 - March 2016

  • Responsible for the strategic vision, execution, & P&L of Search Optics’ SEO, Local Search, Social Media, & Content Marketing programs

  • Led a team of fifteen digital marketing experts throughout Michigan, California, & Canada

  • Supported over 350 clients with a variety of digital marketing service combinations

  • Spearheaded international service expansions in Brazil, Australia, Mexico, Ireland, & Canada for content marketing programs

Program Lead, SEO | Rocket Mortgage

May 2011 - October 2014

  • Managed the strategic development & tactical execution for the Search Engine Optimization (SEO) program for QuickenLoans.com, increasing revenues from $80M to $200M per month

  • Responsible for all earned traffic generation, including direct traffic, referring domains, & natural search

SEO Specialist & Business Analyst | Borders

June 2010 - May 2011

  • Functioned as a dual SEO & IT business analyst resource

  • Responsible for business & technical requirements for the complete redesign of borders.com

  • Created, maintained, & distributed digital analytics dashboards to C-level stakeholders

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