Marketing Services
Marketing Consultant Services in Metro Detroit
A customer searching for information is the beginning.
When your customers start their journey online, a strong marketing strategy can help navigate them to the solution that best fits their needs – yours. Carroll Consulting offers experienced guidance that help your company get in front of the right audience, at the right time, in the way that they need.
When all is said and done, does it matter if you build a digital ecosystem, but no revenue comes from it? Do customers care that you change your keyword bid strategies if the message is wrong? Can analytics reports really help grow your business if you can’t take actionable steps from the data? Our goal is to help you connect with and understand your audience, building solutions to help achieve your business goals.
Carroll Consulting starts with understanding what your customers need – be it refinancing a mortgage to fund a bathroom renovation, buying a car to keep a growing family safe, to finding a nanny for a working-from-home parent. We can help ideate, develop, execute, and understand the impact of your business’ marketing efforts – without losing focus of each customer’s intentions. In this, your customers will see your brand as a trustworthy and authoritative resource that they would be happy to deal with.
Search Engine Optimization (SEO)
Google isn’t the one searching for solutions to problems online – people are. Carroll Consulting approaches each project with a people-first mindset, focusing on content and technical enhancements that directly impact your bottom line. A website can’t rank for what it doesn’t talk about, but the best content strategy doesn’t matter search engines can’t crawl, index, and understand what you are trying to say. Our SEO approach will support your technical and content-based SEO needs for long-term growth.
Paid Search (PPC)
Customer needs change through each stage of their marketing journey, so “setting and forgetting” your PPC strategy is ineffective and leaves large audiences untapped. Carroll Consulting will help you understand the specifics of your audience, what’s driving their searches, and how to best cater to their needs at the right time. Paid Search is one of the most effective and measurable ways to inject your brand into the digital conversations that can impact your bottom line.
Paid & Organic Social
Customers are people, not data points. Social media has incorporated itself into nearly all aspects of our day-to-day lives, and serve as a great opportunity to engage with your current – and future – customers. Paid Social allows your business to reach new audiences and keep the conversation going with your current customers, too.
Analytics
Data points are only helpful if they are translated into a better understanding of your customers, what’s driving their needs, and how well you are doing at fulfilling them. Carroll Consulting will work with you to develop reports and insights that help explain the “why” behind the “what”, which will help you discover and act on opportunities to make your customers happy.
Conversion Rate Optimization (CRO)
Web traffic doesn’t keep the lights on – sales do. CRO is focused on understanding your customers’ response (or lack thereof) to your digital marketing strategy, and then using that knowledge to make it easier for them to take next steps. Content or technical, Carroll Consulting can help turn more of your site visits into sales.
Content Authoring
Content is King. Be it a landing page, ad, video, or billboard – content gives you the opportunity offer an inviting solution to your customers’ needs. Carroll Consulting will work with you to develop meaningful content and customer-centric strategies that inspire your customers and your sales funnel.